Launching January 2027
Uncharted – The Maze Programme for Revenue Leaders
For revenue leaders facing what they haven't faced before
A small, application-only programme for sales directors, heads of revenue and CROs in B2B growth businesses. Led by operators who have sat in the seat, and built around your real situation.
Launching January 2027 – Apply nowApplication only. Small cohort. No payment needed to apply.
Nobody trains you for this bit
You got here because you were good at selling, or at building a team. Then the job changed. The number doubled. There's a board to report to, an investor asking questions, a team of managers rather than sellers, a restructure or an acquisition to lead, and AI changing how your buyers buy.
Sales training doesn't cover it. Leadership courses are too generic. And the people who could help are usually the ones you report to.
And none of it arrives one thing at a time. The board update, the forecast, the team, the hire that isn't working and the new tools all land in the same week. Uncharted is about deciding what to do next – and what not to do – when everything is happening at once.
Uncharted is the space to work it through, with people who have done it, and peers who are doing it now.
This is for you if you are:
- A sales or revenue leader who has recently stepped up, or is about to – first time as Sales Director, Head of Revenue, CRO or on the leadership team
- An experienced sales leader facing something new – a new investor, a restructure, an acquisition, a new market or a turnaround
- A leader in a B2B events, media, data, SaaS or services business with roughly £1m–£50m revenue
- A leader in a founder-led business that is taking on investors or building a more professional board
Not quite for you if:
- You are an individual seller not yet leading a team
- You are looking for a sales techniques or prospecting course
- You lead a very large enterprise sales organisation with a full support function around you
Learn from people who have been there
| Compare | Sales skills training | Generic leadership course | Uncharted |
|---|---|---|---|
| Who leads it | Trainers | Academics or coaches | Operators who have faced the same challenges you're facing now: stepping up, a missed number, a restructure, a new investor, an acquisition |
| Where their advice comes from | Frameworks and techniques | Research and theory | Doing it: 200+ Go To Market hires, 40+ brands, teams led in five countries – many wins, and a lot of learnings |
| What you work on | Techniques | Case studies | Your own business and your live challenges |
| Who's in the room | Anyone | Any function | A small group of revenue leaders at the same stage, coaching each other |
| When it gets hard | You're on your own | You're on your own | A peer group and operators who have been there, during and after the programme |
| What you leave with | Notes | A certificate | Your plan, your numbers and your board story for 2027 |
| What happens after each session | Back to the day job | Back to the day job | You leave with a decision: what you'll do next, and what you'll stop doing |
You won't just learn it. You'll leave with it.
- 1
A target you believe in
built from capacity, conversion and pricing, not hope
- 2
Your team design
structure, roles and incentives for the next stage
- 3
A weekly operating rhythm
sales pacing, reporting and the meetings that matter
- 4
Your board story
a one-page update and the narrative behind the numbers
- 5
Your 90-day leadership plan
what you'll do first, and what you'll stop doing
What's included – seven modules
Module 1
Stepping up
- From leading sellers to leading leaders
- What the CEO, board and investors actually need from you
- Defining your own success in the role
Module 2
Sales planning
- The market – where to play: segments, customers and what's changing
- Positioning – why customers choose you, and what you say no to
- Execution – turning the plan into targets, territories and a 90-day work plan
Module 3
Owning the number
- Building a target you believe in: capacity, conversion and pricing
- Forecasting and weekly sales pacing – what is real and what is hope
- Telling the story behind the numbers
Module 4
Shaping the team
- Structure: new business, account management and customer success
- Hiring, onboarding and the people you inherit
- Commission and incentives that drive the right behaviour
Module 5
Running the engine
- A weekly operating rhythm that sticks
- CRM, reporting and RevOps – the minimum you need
- Working with marketing so pipeline isn't one team's problem
Module 6
The board and the investor
- Board packs, value creation plans and business cases
- Handling the difficult conversation – a missed quarter, a restructure, a reset
- Influencing peers on the leadership team
Module 7
Leading through change
- AI and the changing buyer – what it means for your team
- Acquisitions, integrations and new markets
- Retention, renewals and growing existing customers
- Your plan for the next 12 months
How it works
Learn
12 live sessions led by Sandeep Saujani and The Maze team, with guest sales and revenue leaders.
Apply
Peer-to-peer coaching sessions in small groups of about five. Bring a live challenge, work it through with peers who are facing the same thing, and coach each other to a decision. The peer coaching runs alongside the 12 live sessions, so what you learn is tested on your real situation straight away.
- Format
- 12 weeks, online, with an in-person kick-off in London
- A cohort of 16 revenue leaders
- Time
- About 2 hours a week, designed around a full-time role
Extras
Peer network
A group of sales and revenue leaders facing the same challenges, for support during and after the programme
Guest leaders
Conversations with CEOs, CROs and investors – names to follow
In-person kick-off
Half day in London
Templates and tools
The same frameworks we use with clients: target and capacity model, sales pacing, operating rhythm and board update templates
Led by people who have sat in the seat
Between us we have been CEO, COO, board member, operating partner, sales director, RevOps lead and global marketing director, in businesses from start up to PE-backed scale up, across the UK, Europe, the US and Asia.
Jefrey Gomez
Head of Asia
Jefrey is Chief Executive of ClickAcademy Asia, Singapore's largest provider of government-funded sales and marketing training, and former Managing Director, Asia Pacific, for Econsultancy. He leads The Maze's work in Asia.
Price
£1,999
Many places are paid for by the employer. We're happy to talk to your CEO or investor directly, and we can invoice your company.
No payment needed to apply. If your place is confirmed, we'll send you a secure link to pay.
Application only
We ask you to apply so we can make sure the programme is right for you at this point in your career, and so the group works well together.
What happens after I apply?
We will be in touch within 14 days to arrange a short call, to hear about your role, your challenges and what you want from the programme. It is a conversation, not an interview.
FAQ
Ready to lead what comes next?
Join the founding cohort. The first Uncharted group starts in January 2027, with 16 places, and every application is read personally.
Launching January 2027 – Apply now