Maze Products
Practical tools for the GTM front line
Alongside our advisory work, we are building a portfolio of focused business utility products for strategy and sales teams — each one shaped by problems we have helped B2B companies solve on the path from start up to scale up.
Our product philosophy
Built from the problems we solve every day
Advisory work shows us where growth teams lose time and miss signals. When the same problem keeps appearing, we build a utility for it.
Born in the field
Every product starts as a problem we kept meeting inside B2B growth companies during strategy and sales engagements — not as a feature wish-list.
One job, done well
Small, focused utilities that answer a specific commercial question quickly. No six-month implementation, no bloated platform to adopt.
Insight you can act on
Clear signals that feed straight into planning, pipeline and partnership decisions, so leaders spend time acting rather than researching.
Our portfolio
Utilities across the strategy and sales front
One product is live today, with more on the way. Each is built to stand on its own and slot into how your team already works.
Maze Events
Your single source of truth for B2B event sponsorships — competitor investment, partner signals and tier trends.
Learn moreDeal Coaching
Practical, deal-by-deal coaching for sales leaders and their teams on the opportunities that matter most this quarter.
More in the pipeline
We are shaping the next utilities for strategy and sales teams. Have a recurring problem you would like solved? We would love to hear it.
Share an ideaFeatured product
Maze Events
Your single source of truth for B2B event sponsorships.
B2B conferences and trade shows attract hundreds of sponsors across multiple tiers. Without tracking who sponsors what — and how that changes — teams miss valuable competitive and partnership signals. Maze Events brings that picture together in one place.
- Marketing and events teams planning sponsorship budgets
- Sales and partnership teams looking for warm partner targets
- Strategy and leadership teams tracking competitor investment
Illustrative preview — sample data.
Competitive intelligence
See which competitors are investing in sponsorships, and at what tier, across the industry events that matter to you.
Partnership discovery
Find potential partners by seeing which companies are active in the same event ecosystem as you.
Tier & trend insights
Monitor Gold, Silver and Bronze sponsor tiers and spot changes in investment over time.
Always up to date
Sponsorship data is refreshed regularly to catch new sponsors, tier changes and drop-offs.
How teams use it
From event noise to clear signals
Start with your market's events
Focus on the conferences and trade shows where your buyers, competitors and partners show up.
See who's investing
Compare sponsors and tiers across events to understand who is spending, where, and how much.
Act on the signals
Feed what you learn into competitive positioning, sponsorship budgets and partner outreach.
See Maze Events in action
Create an account to explore sponsors, or book a call to talk through how event intelligence fits your GTM plan.