What we do
Services
Hands-on Go To Market support, from the first diagnosis to the board table, for B2B businesses with £1m–£20m+ revenue and the investors who back them.
Get ready for 2027
Sales Diagnostic
When a sales team misses its number, the reasons are usually set months earlier, and there's usually more than one. Our Sales Diagnostic finds out which ones are costing you most. It's led by people who have hired more than 200 Go To Market team members across 40+ brands, sat on boards, and stayed on to deliver what they recommended.
- 1
Outside-in Review
The read an investor or new leader needs.
1–2 weeks
- 2
Sales Diagnostic
The data, plus time with your senior team, real calls and your customers.
4 weeks
- 3
Diagnostic and 2027 Plan
The full diagnostic, plus a costed plan ready for board and budget sign-off.
10–12 weeks
For investors
Pre-acquisition due diligence
A standalone review of sales, marketing and customer success, alongside the commercial due diligence. Strengths, weaknesses, the big changes that might be needed and the headlines of a value creation plan.
Post-acquisition integration
The first six months of ownership. Whether the business is merging with another or standing alone, we get Go To Market strategy, operations and culture joined up.
Value creation plans – plan, build and execute
Working with the board and senior leadership team to turn the investment case into a three-year plan that everyone understands, then helping to deliver it. Hands-off or operational.
Board and operating partner support
Board roles, interim COO and sales leadership, weekly operating rhythm, board packs and the few metrics that really matter.
For business leaders
Setting strategy – the heavy lift
Is the solution sales led? Are we all sure? Might it be marketing led? We work through the size of the opportunity, where to focus and how to make it happen, so the plan is grounded in reality.
Building the team and new ways of working
Once the direction is clear, there is often a big gap between the plan and reality. We help mobilise quickly across sales, marketing, customer success and revenue operations, with new reporting, workshops and a clear rhythm of communication.
Advisory and coaching – making it business as usual
We stay alongside the leadership team or advisory board while the strategy beds in, mentoring and coaching people so they own both the direction and the execution.
Three ways to work with us
Diagnose
An independent view of what is really going on. Due diligence, growth reviews and our Sales Diagnostic.
Typically 1–4 weeks
Build and lead
Hands-on, inside the business. Interim COO, sales leadership or fractional support to deliver the plan, from CRM and RevOps to team structure and sales pacing.
Typically 3–12 months
Advise
A regular seat at the table. Board member, non-exec, strategic adviser or coach.
Typically 1–2 days a month
Go To Market has become increasingly complex. We work with a small number of trusted partners who bring specialist expertise, technology and reach. See our partnerships →
Got a growth challenge?
Whether you are an investor looking at your next deal, or a leader trying to get from £1m to £20m and beyond, we will give you an honest view, a clear plan and the support to deliver it.
Book a free 30-minute call